📣 Marketing

Win back lapsed clients automatically

One friendly text to clients who quietly stopped coming, or a service reminder for trades customers, sent from your business number when they pass your window with nothing booked.

Win-back nudges

Premium feature. Marketing campaigns and automations, including win-back nudges, are included with Premium for $39/month. Outgoing texts cost 10¢ each. Basic booking confirmations and reminders remain available on Free.

Most clients don’t leave; they drift. The six-week haircut client hits week nine, life stays busy, and nobody notices the gap until the revenue’s gone. Scheduley notices for you: when a client passes your lapse window with nothing on the books, they get one friendly text from your business number.

app.scheduley.com

scheduley✦DashboardCalendarInboxClientsTeamReportsMarketingOnline BookingAgentBusinessIntegrationsSettings

Settings

Manage your workspace, bookings, and account.

WorkspaceBooking & calendarNotificationsAI & reviewsPayments & billingAccount

Notifications

Choose which updates reach you, your team, and your clients.

Notifications

How and when you get notified

Show banner when AI agent books an appointment

Play sound on new bookings

Notify team members when they get a booking

Texted to their phone the moment a booking lands, moves, or is reassigned

Text me the moment a call sounds urgent

Flooding, gas smells, no heat: an instant text while the caller is still on the line

Text clients a reminder before their appointment

Minutes before the appointment, texted from your Scheduley number

Invite lapsed clients back with a text

After their last visit, clients with nothing booked get one friendly nudge

6 weeks

Review invites send clients to

Google reviews grow your public rating where new clients search

Google reviews

Settings → Notifications Illustration · sample data

Swipe or scroll sideways to see the full screen.

Turn it on

Open Marketing → Automations and switch on Win-back texts, or go to Settings → Notifications and enable “Invite lapsed clients back with a text”. Pick the window that matches your business’s rhythm: 6 weeks suits most salons and barbershops; go longer for services people book quarterly.

Trades: service reminders

In Jobs mode this becomes Service reminders, timed in months: 3, 6 or 12 months after a customer’s last job. The text speaks to the work you did:

Hi Pat, it’s Cool Air HVAC. It’s been about a year since we were out for your AC tune-up. Want to get a check-up or your next job on the schedule? Book here: scheduley.com/b/cool-air — or just reply to this text.

What the client gets

Hi Maya! It’s been a little while since your Haircut & Style at Glow Beauty Studio — ready for another? Book anytime: scheduley.com/b/glow-beauty — or just reply here.

The nudge references their actual last service, includes your booking link, and lands from the same number your confirmations come from, so it reads as your shop remembering them, not marketing. If they reply instead of tapping the link, your AI Receptionist books them right there in the thread.

Never spammy, by design

One text per lapse. A client is nudged once when they pass the window, not weekly, not monthly. If they come back and lapse again later, they can be nudged again.
Only truly lapsed clients. Anyone with an upcoming appointment is skipped, no matter how long since their last visit.
Blocked clients are never texted. See your client list for how blocking works.
STOP is honored. Anyone who replied STOP to your number is skipped.

Want to reach everyone who’s lapsed right now, not just as they pass the window? Send a one-time text from Marketing → Text clients.

The best win-back is never needing one: clients on recurring appointments rebook themselves automatically. The nudge is your safety net for everyone else.

Want copy-paste templates and the strategy behind the timing? Read our win-back templates guide.

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Marketing: text your clients, run automations, post onlineSend a text to a group of clients, keep win-back, review and waitlist texts running on their own, and post ready-made ads with a tracked booking link.

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